Earn more/better money that we need to keep the operations going and being profitable? (the business).Attract more/better users/customers? (the users). Solve users/customers problems? (the technology/features).The concept of a “product triangle” really resonated when I read about it since besides being an SEO consultant I’m also a co-founder/maker for my own project, for which one of my many roles is the one of what you would call being a “product manager” -that I share with my co-founder in this case- when we prioritize what we should build next, for which I always ask 3 questions: anybody responsible to make the decisions for the development of a product end up operating in this type of triangle (or a variation of it), whether they’re aware or not, to find a balance that allows the product to “evolve” to achieve its functionality, growth and business goals. I believe that business owners/decision makers/product managers/etc. For example, a misfitted technology being too difficult to maintain or user base when there are challenges to attract new users or engage current ones, or a business misfit when sales goals are not met. An abstract representation of a product might look something like … a triangle-shaped graph I call “The Product Triangle.” The Product Triangle is the playing field on which product builders ultimately win or lose.ĭaniel explains how a balance and alignment of the technology, users and business when building a product will allow it to correctly “fit” its context and succeed or to become a “misfit” and fail. The Permutations of Product Fit & Misfit – By Daniel SchmidtĪ product is not a thing it’s an evolving relationship between a technology, the people who use it (or might use it), and a business that funds its construction. The product triangle is a concept developed and described by Daniel Schmidt in “ A Visual Vocabulary for Product Building” as the “the environment in which a product builder lives”. This is likely happening because SEO is not integrated/aligned within the organization product triangle.Īre you not sure and/or don’t know what I’m talking about? In this post, I’m going to explain what’s the product triangle, why you should care about it as an SEO, even if you’re not a product manager and show how you can integrate SEO within an organization product triangle to align the efforts and achieve the sometimes elusive support and impact. I know that many times as SEO specialists or consultants, when we’re so involved in the details of a process we have issues “to see the forest for the trees”, which is sometimes the reason why we fail to make the impact we had initially expected, or why our SEO recommendations are overlooked and not taken into consideration as we had wished within the existing workflow.
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